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Dr Veronica Martinez


Veronica Martinez works in the Cambridge Service Alliance at University of Cambridge. She leads the ‘Making and Sustaining the Shift to Services’ project with close collaboration with CAT, IBM, BAE Systems, GEA, Zoetis, Pearson, Rolls-Royce and Thales. Veronica is a visiting professor at Karlsruhe Institute of Technology, Germany. Prior to joining Cambridge she worked at the Cranfield and Strathclyde Universities in the UK. Her major research expertise revolves around the fields of Servitization, Digital and Smart Service Business Models, Strategic Value Creation and Performance Measurement and Management Systems. Veronica has led and participated in large European and UK research projects in Integrated Products and Services. Veronica is a member of the Economic and Social Research Council in the UK, a member of the Portuguese Foundation for Science and Technology Research Council, a member of the Italian Ministry of Education, University and Research Council. Veronica is a member of the Higher Education Academy in the UK and a board member of the European Operations Management Association EUROMA.

Veronica’s current research projects are summarized as: 1) The disruption of Digital Twins in service business models, 2) Digital service business models, 3) Blockchains underpinning economic business models, 4) Digital healthcare wearable services and 5) The transition of services.

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Welcome to the Centre for Digital Built Britain.  

The Centre for Digital Built Britain is a partnership between the Department of Business, Energy & Industrial Strategy and the University of Cambridge to understand how the construction and infrastructure sectors could use a digital approach to better design, build, operate, and integrate the built environment.

Upcoming events

Toward Blockchain-Enabled Supply Chains in the Built Environment

Jun 28, 2019

3M Buckley Innovation Centre Hudderfield, HD1 3BD, UK

Recommendations for Automated Checking of Regulations and Requirements Management in Healthcare Design

Jul 01, 2019

The Building Centre, 26 Store Street, London, WC1E 7BT

International Conference on Smart Infrastructure and Construction (ICSIC) 2019

Jul 08, 2019

Churchill College, University of Cambridge

CDBB Week 2019

Sep 09, 2019

Upcoming events