Dr Mohamed Zaki is the Deputy Director of the Cambridge Service Alliance at the University of Cambridge, A research centre that brings together the world’s leading firms and academics to address service challenges.
Mohamed’s research interests lie in the field of machine learning and its application on Digital Manufacturing and services. He uses an interdisciplinary approach of data science techniques to address a range of real organizations’ problems such as measuring and managing customer experience and customer loyalty. Other research interests include digital service transformation strategy and data-driven business models.
Mohamed’s research has been published in highly-ranked journals, Journal of Service Research, Journal Service Management, International Journal of Operations and Production Management, PloS ONE, Journal of Production Planning & Control, Journal of Services Marketing as well as an edited book, book chapters and many conference articles.
Mohamed raised over £5 million from research council and industry to fund his research. Mohamed is a principle investigator, research manager and co-investigator in many UK research council projects (e.g. EPSRC, ESRC and Innovate UK) and industrial research projects sponsored by international organisations such as IBM, BAE Systems, Caterpillar, Rolls-Royce, Zoetis, Pearson, CEMEX, PWC and HCL technologies.
He is a recipient of international awards (2016 and 2017) from the Marketing Science Institute on customer experience analytics and digital customer initiatives. Also, he is a recipient of the 2019 Robert Johnston Award for Highly Commended Paper from Journal of Service Management, 2018 Highly Commended paper Award from Journal of Services Marketing, 2017 British Academy of Management best development paper award, 2015 Runner-up for the AMA Best Services Article, 2015 one of four finalists Journal of Service Research Best Article Award.