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Centre for Digital Built Britain


Cambridge Service Alliance Industry Conference focusing on how to harness digital technologies for the next-generation of services

Industry Day - 3 October 2018

The world is undergoing a technological revolution. Technologies such as Artificial intelligence (AI) and Block-chains will transform the way we live and work, from the way we diagnose and treat cancer to the security of online transactions. This fourth industrial revolution is of a scale, speed and complexity that is unprecedented. These technologies became an important source of competitive advantage in both B2C and B2B businesses.

It has become critical for companies to respond to market dynamics accurately and quickly. It is changing consumer behaviour, changing the way companies are organized and changing the role of “humans” in the marketplace. Thus, firms are currently facing a ‘crisis of immediacy’ challenge to meet consumers’ need to receive content, expertise, and personalized solutions in real time during their experience.

In this ‘Thought Leadership’ event, we will invite keynote speakers from big brands to discuss whether these technologies are the disruptors or disrupted and how firms can harness these digital next-generation technologies of services. 

Canon - Business Information Services: disruptor or disrupted?

Sander Kuik, Director Services Delivery & Consulting, Canon BIS EMEA, Canon 

CEMEX - Delivering a Digital Superior Customer Experience

Homero Resendez, Digital Enablement Vice President, CEMEX

Cisco - Customer Experience 

Phil Wolfenden, Vice President, EMEAR, Cisco Customer Experience (CX)

Amazon - How is Alexa always getting smarter?

Craig Saunders, Head of Applied Science, Amazon Alexa Knowledge



Wednesday, 3 October, 2018 - 09:00 to 17:30
Contact email: 
Contact phone: 
+44 (0)1223 766141
Event location: