What is the workshop about?
Previous research carried out by the Cambridge Service Alliance (CSA), University of Cambridge has demonstrated that digital twins are an opportune conduit for business model innovation. This workshop delves deeper into understanding business model archetypes and opportunities with digital twins with examples gathered across sectors. By participating in this workshop you are also consenting to validation of the preliminary research conducted Dr. Parn on this topic.
What is involved?
We will take just 2 hours to conduct the workshop and online learning online via Zoom.
What is in it for you?
The workshop illuminates key concepts such as Business Model Innovation and Digital Twins. An online 4Vs toolkit will be made available to participating organizations to help identify components of their own BM archetype.
What will happen if I take part?
During the interactive workshop participants will be asked a series of prepared questions about the digital twin value propsition that affect strategy formulation, the business model formulation process and the business model content.
Outline of the Workshop Activities
Introduction to Digital Twins and Business Models - Making sense of myriad definitions of the digital twin. Differentiating between physical twin and data-based twin and what it means for business model innovation. Present most recent debate on business model innovation in practice and academia.
Examples of Digital Twins - Illustrating examples of business models with digital twins. Conducting a group discussion on potential BMI with digital twins in own organization.
Outlining the 4V’s Framework - Presenting the 4Vs framework with examples from digital twin services in aviation, aerospace, defense, manufacturing, infrastructure engineering and automotive sectors.
Validating the 4V’s Framework - Imagine your organization wants to develop a digital twin solution together. What organizational capabilities do you want to develop with the digital twin? What are the challenges you face to implement it? Interactive activity using online tools to identify your BM archetype components in development.
Who is organising the workshop?
This workshop forms part of the Cambridge Service Alliance and the Centre for Digital Built Britain’s (CDBB) work at the University of Cambridge. It was enabled by the Construction Innovation Hub, of which CDBB is a core partner, and funded by UK Research and Innovation (UKRI) through the Industrial Strategy Challenge Fund (ISCF). facilitated by Dr. Erika Pärn and designed in collaboration with Prof. Alexander Leischnig from Technische Universität Freiberg and Dr. Michael Grieves from Florida Institute of Technology.